Digital Marketing Research
Nike: Instagram vs TikTok
A platform comparison showing how one global brand can keep a consistent identity while changing execution for different audience behaviours.
Project Overview
The research compares Instagram’s role in brand image, polished storytelling and community with TikTok’s role in discovery, entertainment, trends and participation. The key lesson is simple: same brand, different execution.
What I Learned
This project demonstrates my ability to research, structure ideas, translate strategy into practical actions and communicate digital marketing concepts clearly.
