Digital Marketing Learning Journey
An ongoing body of practical learning across content marketing, social media, SEO, websites and digital strategy.
View Case Study →Portfolio
Projects & Case Studies
Look Fit and Smell Good
William’s lifestyle e-book concept connecting fitness, grooming, confidence and everyday self-improvement.
View Case Study →Nike: Instagram vs TikTok
A platform comparison showing how one global brand can keep a consistent identity while changing execution for different audience behaviours.
View Case Study →VOCCA Chocolate Social Media Strategy
An independent digital marketing case study exploring how a premium chocolate brand can turn attention into trust, desire and conversion.
View Case Study →Personal Portfolio Website
A portfolio website concept designed to communicate William’s skills, services, journey and work in one professional destination.
View Case Study →Personal Brand Strategy
A practical personal-brand direction built around credibility, content, confidence and long-term growth.
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